Use OTAs to get more direct bookings

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Hospitality is at a pivot point between what one could call traditional customer relationship management and the digital landscape. This course aims to equip hoteliers and hospitality professionals with the tools they need to navigate this complex environment. From understanding the rise and impact of Online Travel Agencies (OTAs) to mastering key performance indicators (KPIs) and building an effective sales strategy, this course offers a 360-degree view of the challenges and opportunities in today's hospitality sector. Hospitality is at a pivot point between what one could call traditional customer relationship management and the digital landscape. This course aims to equip hoteliers and hospitality professionals with... Read more

Requirements

This course is ideal for: - Hotel Owners and Managers - Marketing and Sales Professionals - Hospitality consultants looking to deepen their industry expertise. - Hospitality students